Corporate & Higher Education Clients
Elaine Keough Digital Marketing works with companies and organizations on projects large and small.
Solving Marketing Challenges
CMS Product Implementation
Nova Southeastern University found an experienced project manager in EKDM for the implementation of Modern Campus content management system. Elaine worked closely with the internal web and IT teams and external freelancers to migrate 28 domains and more than 20,000 pages to the new CMS, collaborating with the vendor for enhancements and integrations, as well as incorporate accessibility best practices.
Content Strategy
When the Center for Public Health in the New England Workplace had their federal funding impacted, they turned to Elaine Keough Digital Marketing for help. EKDM worked with the center to shift their messaging focus from research to training, revamping their website architecture and updating the content. Additionally, EKDM wrote a four-page leave behind and full 20-page retrospective report to support future funding.
Accessibility & Governance
Massachusetts College of Liberal Arts was concerned about meeting the Title 2 American with Disabilities Act deadline and called EKDM to help. EKDM assessed the pages and documents on the site, developed a plan to become Level AA complaint, provided training and governance.
Action Campaign
Tufts University Transportation & Parking wanted to increase the awareness of alternative transportation options available to the campus community. EKDM developed the Jumbo Footprint Challenge campaign to run during the fall semester to gamify using alternative transportation.
Brand Refresh & Redesign
Bluejay Diagnostics wanted a brand refresh that would convey the hope and ease of using their medical devices. EKDM developed the new tagline, “Certainty when seconds count,” wrote web copy, and project managed the site redesign in partnership with Pixellente.