Elaine Keough is a seasoned digital marketing expert. She spent much of her career at the University of Massachusetts Lowell, beginning as a web content coordinator and growing the position and department over the next 20 years to become the executive director of digital strategy.

She is comfortable working in multiple content management systems and has led several product implementations, the largest including more than two dozen domains and 30,000 pages.

Elaine was also instrumental in the implementation of several enterprise products including Eventbrite and MyEmma. Additionally, she worked closely with designers and developers to launch student dashboards integrated with Salesforce products.

Her experience with the American with Disabilities Act compliance includes implementing processes to support UMass Lowell’s achievement of an AA rating. Elaine has developed training on a variety of topics including branding and marketing, editing in content management systems, and best practices for the web including accessibility.

Elaine started Elaine Keough Digital Marketing in 2023 to help fill the technical gap many companies are facing. She collaborates with designers and other marketing professionals to provide exceptional services.